[{"data":1,"prerenderedAt":332},["ShallowReactive",2],{"projects":3},[4,77,116,165,218,277],{"id":5,"behance":6,"color":7,"descriptionText":8,"extension":25,"linkName":26,"meta":27,"name":28,"projectMedia":29,"seo":59,"stem":65,"tags":66,"thumbnail":73,"__hash__":76},"projects\u002Fprojects\u002Fborodach.json","https:\u002F\u002Fwww.behance.net\u002Fgallery\u002F171514551\u002Fbarbershop-Borodach","var(--marble-milk)",[9,13,17,21],{"id":10,"header":11,"text":12},1,"О проекте","Сеть барбершопов «Бородач». Сюда приходят, когда нужно привести себя в порядок, но без излишней манерности и загонов в метросексуализм. Работает только мужской персонал.",{"id":14,"header":15,"text":16},2,"Задача","Создать леттеринг-лого.",{"id":18,"header":19,"text":20},3,"Пожелания","Достаточно строгий, но стильный и ухоженный дизайн.",{"id":22,"header":23,"text":24},4,"Результат","Логотип получился без манерности и излишнего изящества. Толщина линий и строгая система букв сразу дают понять, что тема мужская. При этом сглаженные края и небольшая фривольность в написании некоторых букв напоминают: несмотря на всю серьезность, логотип остается стильным и ухоженным.","json","borodach",{},"Borodach",[30,34,37,40,43,49,54],{"type":31,"src":32,"alt":33},"image","street.webp","An outdoor signage with Borodach hand-lettering logo.",{"type":35,"src":36},"video","animation.webm",{"type":31,"src":38,"alt":39},"someStuff.webp","Professional equipment of a barbering kit branded with Borodach hand-lettering logo and identity.",{"type":31,"src":41,"alt":42},"logo.webp","Borodach hand-lettering logo.",{"type":44,"src1":45,"alt1":46,"src2":47,"alt2":48},"duoImage","poster.webp","A poster branded with Borodach hand-lettering logo with a barber cutting a client's hair and text 'Бро, не запускай себя' in Russian.","shirt.webp","A man wearing a Borodach-branded shirt and a pair of jeans.",{"type":44,"src1":50,"alt1":51,"src2":52,"alt2":53},"stock2.webp","A smiling man scrolling through a phone.","iphone.webp","A Borodach-branded app on an iPhone screen.",{"type":44,"src1":55,"alt1":56,"src2":57,"alt2":58},"miniBanner.webp","A small banner with Borodach hand-lettering logo","stock1.webp","A close-up of client's hair with a barber cutting the hair.",[60],{"title":61,"description":62,"ogTitle":63,"ogDescription":64},"Borodach — Hand-lettering Logo & Motion Design Case Study","Создание строгого мужского леттеринг-логотипа и анимации для сети барбершопов «Бородач». Брутальный графический дизайн, анимация логотипа и концепт мерча.","Borodach Barbershop: Custom Hand-lettering & Brand Identity","Как создать стильный мужской логотип без лишней манерности. Дизайн-кейс: от леттеринга до моушн-графики и мобильного приложения.","projects\u002Fborodach",[67,68,69,70,71,72],"Logo","Hand-lettering Logo","Logo Animation","Graphic Design","Motion Design","Studio Mentored",{"type":31,"src":74,"alt":75},"barber1.webp","A barber in a Borodach-branded shirt shaving a client's face.","Yir6bvJ091HmjjvmnXvSHYl19_rcekPmAmwfaAZGTds",{"id":78,"behance":79,"color":7,"descriptionText":80,"extension":25,"linkName":87,"meta":88,"name":89,"projectMedia":90,"seo":101,"stem":107,"tags":108,"thumbnail":112,"__hash__":115},"projects\u002Fprojects\u002Fcoffee-owl.json","https:\u002F\u002Fwww.behance.net\u002Fgallery\u002F173529271\u002FCoffee-Owl",[81,83,85],{"id":10,"header":11,"text":82},"Современная кофейня CoffeeOwl.",{"id":14,"header":15,"text":84},"Создать фирменный стиль и логотип сети.",{"id":18,"header":23,"text":86},"Получился минималистичный и запоминающийся single-line логотип, который отлично смотрится на всех носителях. Фирменный стиль передает атмосферу уюта и тепла и при этом сохраняет нотку современного минимализма и ярких красок. Анимация логотипа добавляет бренду динамичности.","coffee-owl",{},"CoffeeOwl",[91,92,95,98],{"type":35,"src":36},{"type":31,"src":93,"alt":94},"menu.webp","Two branded menu cards featuring prices and single-line identity illustrations.",{"type":31,"src":96,"alt":97},"cup.webp","Two branded coffee cups with pink lids, featuring the single-line brand identity.",{"type":31,"src":99,"alt":100},"card.webp","A minimalist loyalty card featuring the CoffeeOwl logo in the top-right corner, decorated with single-line brand identity elements.",[102],{"title":103,"description":104,"ogTitle":105,"ogDescription":106},"CoffeeOwl — Single-line Logo & Coffee Shop Visual Identity","Минималистичный фирменный стиль для кофейни CoffeeOwl. Разработка уникального single-line логотипа, дизайн меню, упаковки и анимация бренда. Современный уют в деталях.","CoffeeOwl: Modern Brand Identity Design Case Study","Как с помощью одной линии создать запоминающийся бренд. Минимализм и яркие акценты в айдентике современной кофейни. Смотрите полный кейс с анимацией логотипа.","projects\u002Fcoffee-owl",[67,109,110,111,69,70,71,72],"Minimalistic logo","Single-line logo","Visual Identity",{"type":31,"src":113,"alt":114},"merch.webp","A female barista brewing coffee wearing a CoffeeOwl branded apron with a central logo.","EHU-ZP2o6Lb5h5aOmS82iXQFr_QVVhQl9R12epg8qQM",{"id":117,"behance":118,"color":7,"descriptionText":119,"extension":25,"linkName":129,"meta":130,"name":131,"projectMedia":132,"seo":152,"stem":158,"tags":159,"thumbnail":161,"__hash__":164},"projects\u002Fprojects\u002Fcross.json","https:\u002F\u002Fwww.behance.net\u002Fgallery\u002F165822947\u002FCROSS-marketplace",[120,122,124,127],{"id":10,"header":11,"text":121},"Маркетплейс Cross с товарами повседневного спроса и отличными ценами.",{"id":14,"header":15,"text":123},"Создать шрифтовой логотип для маркетплейса.",{"id":18,"header":125,"text":126},"Решение","Мы создали современный и запоминающийся логотип, который отражает динамичность и доступность бренда. Фирменный стиль разработан с учетом целевой аудитории, а анимация логотипа добавляет живости и привлекательности.",{"id":22,"header":23,"text":128},"Логотип получился стильным и к тому же модульным — хорошо смотрится в любом исполнении и на любом носителе. Несмотря на недорогую продукцию, он не вызывает ощущения дешевизны.","cross",{},"Cross",[133,136,138,141,144,146,149],{"type":31,"src":134,"alt":135},"shop.webp","Cross wordmark logo on a wall of a retail store.",{"type":35,"src":137},"intro.webm",{"type":31,"src":139,"alt":140},"packages.webp","Lots of delivery packages with Cross logo.",{"type":31,"src":142,"alt":143},"shirtBag.webp","A shirt and a shopping bag with Cross branding.",{"type":35,"src":145},"playful.webm",{"type":31,"src":147,"alt":148},"shirtShopper.webp","A shirt of a Cross worker and a shopper with Cross branding.",{"type":31,"src":150,"alt":151},"jeans.webp","Denim jeans featuring Cross brand labels and scannable QR codes.",[153],{"title":154,"description":155,"ogTitle":156,"ogDescription":157},"Cross — Marketplace Wordmark Design & Brand Identity","Кейс по разработке модульного шрифтового логотипа (wordmark) для маркетплейса Cross. Динамичная айдентика, дизайн упаковки и моушн-дизайн для современного ритейла.","Cross Marketplace: Modular Branding & Logo Animation","Как создать премиальный визуальный стиль для доступного бренда. Масштабируемая айдентика маркетплейса Cross: от упаковки до униформы сотрудников.","projects\u002Fcross",[67,160,69,70,71,72],"Wordmark",{"type":31,"src":162,"alt":163},"deliveryVan.webp","Delivery van with Cross logo.","uK76AvupSUc_4rbyA2-lARFdoV1i_clOEXnxkraF4M4",{"id":166,"behance":167,"color":7,"descriptionText":168,"extension":25,"linkName":175,"meta":176,"name":177,"projectMedia":178,"seo":205,"stem":211,"tags":212,"thumbnail":214,"__hash__":217},"projects\u002Fprojects\u002Fgreen-go.json","https:\u002F\u002Fwww.behance.net\u002Fgallery\u002F173368621\u002FGreengo-aksessuary-dlja-turizma",[169,171,173],{"id":10,"header":11,"text":170},"Аксессуары для туризма GreenGo.",{"id":14,"header":15,"text":172},"Создать иллюстративный логотип.",{"id":18,"header":23,"text":174},"Получился запоминающийся иллюстративный логотип: спокойный, как сама природа, но дающий понять, что все сделано серьезно и качественно. Логотип хорошо ложится на все носители, а для разных задач предусмотрено несколько вариантов шрифтовой части.","green-go",{},"GreenGo",[179,184,187,192,194,197,202],{"type":44,"src1":180,"alt1":181,"src2":182,"alt2":183},"thermos1.webp","A woman in a green jacket with a backpack holding a GreenGo branded thermos in a forest setting.","thermos2.webp","Pouring hot tea from a green thermos into a white ceramic cup resting on lush forest moss.",{"type":31,"src":185,"alt":186},"camp.webp","GreenGo branded outdoor cooking set: camping pot and gas cylinder in a natural forest environment.",{"type":44,"src1":188,"alt1":189,"src2":190,"alt2":191},"mug.webp","A woman in a green outdoors jacket sitting in a car trunk and holding a GreenGo branded steel mug.","cups.webp","Two white steel cups with GreenGo branding.",{"type":35,"src":193},"gif.webm",{"type":31,"src":195,"alt":196},"poster2.webp","GreenGo mountain landscape poster with 'MAKE YOUR WAY EASIER' text, QR code, and 'TRAVEL ACCESSORIES' phrase.",{"type":44,"src1":198,"alt1":199,"src2":200,"alt2":201},"axe.webp","A GreenGo branded axe and a camping lantern placed on a mossy forest stump.","merch1.webp","A man wearing a white branded with GreenGo logo shirt, standing in front of a big stone .",{"type":31,"src":203,"alt":204},"merch2.webp","A woman, wearing a green outdoors jacket, a winter hat and a gray backpack, standing in front of a beautiful river in mountains.",[206],{"title":207,"description":208,"ogTitle":209,"ogDescription":210},"GreenGo — Mascot Logo Design & Outdoor Brand Identity","Кейс по созданию иллюстративного логотипа-маскота и айдентики для бренда туристических аксессуаров GreenGo. Дизайн мерча, походного снаряжения и outdoor-анимация.","GreenGo: Illustrative Branding for Travel & Adventure","Гармония природы и качественного снаряжения. Посмотрите, как маскот и продуманная типографика создают характер бренда для любителей походов и путешествий.","projects\u002Fgreen-go",[67,213,69,70,71,72],"Mascot logo",{"type":31,"src":215,"alt":216},"poster1.webp","A beautiful waterfall with a man standing on a rock in front of it with a GreenGo logo in the center.","LBECgV-GBxG44YtgEswCD-vyKIcMQxbU5m4s701WcbI",{"id":219,"behance":220,"color":7,"descriptionText":221,"extension":25,"linkName":228,"meta":229,"name":230,"projectMedia":231,"seo":264,"stem":270,"tags":271,"thumbnail":273,"__hash__":276},"projects\u002Fprojects\u002Fgroc.json","https:\u002F\u002Fwww.behance.net\u002Fgallery\u002F172654599\u002FGroc-ferma-ovoschej-i-zeleni",[222,224,226],{"id":10,"header":11,"text":223},"ОАО «Groc агрохолдинг» — большой агрохолдинг в Ставропольском крае. Выращивает зелень, овощи, ягоды и фрукты, которые растут в этой климатической полосе. Использует удобрения из списка разрешенных к применению в агропромышленности, продукты с фермы упаковываются по экостандартам.",{"id":14,"header":15,"text":225},"Создать современный геральдический логотип.",{"id":18,"header":23,"text":227},"Получился современный и чистый логотип, в форме которого заложено несколько метафор.","groc",{},"Groc",[232,234,239,244,249,251,254,256,258,262],{"type":35,"src":233},"grocShovel.webm",{"type":44,"src1":235,"alt1":236,"src2":237,"alt2":238},"carrotPackage.webp","Eco-friendly Groc carrot packaging design.","carrotPic.webp","A farmer in yellow gloves with some carrots in hands.",{"type":44,"src1":240,"alt1":241,"src2":242,"alt2":243},"potatoPackage.webp","Eco-friendly Groc potato packaging design.","potatoPic.webp","A farmer holding some potatoes in hands over a wooden basket with different vegetables in it.",{"type":44,"src1":245,"alt1":246,"src2":247,"alt2":248},"tomatoPackage.webp","Eco-friendly Groc tomato packaging design.","tomatoPic.webp","Four freshly picked tomatoes on a wooden surface.",{"type":35,"src":250},"grocJar.webm",{"type":31,"src":252,"alt":253},"jar.webp","A packaging design of a jar of a strawberry jam with Groc branding. Bunch of strawberries in the background.",{"type":31,"src":215,"alt":255},"A large Groc-branded banner featuring the Russian text 'Время есть здоровую еду' and a stylized brand clock icon indicating healthy mealtime.",{"type":35,"src":257},"pattern.webm",{"type":44,"src1":99,"alt1":259,"src2":260,"alt2":261},"Client card with Groc branding.","peopleShopper.webp","A couple of people wearing black and white clothes, shopping with paper bags full of vegetables.",{"type":31,"src":195,"alt":263},"A large Groc-branded banner featuring the Russian text 'Здоровой пищи? У нас только лучшие овощи' and a mafioso-style man in a black buff and hat shows a pack of potatoes inside his jacket.",[265],{"title":266,"description":267,"ogTitle":268,"ogDescription":269},"Groc — Modern Heraldic Logo & Eco-Branding for Agroholding","Разработка современного геральдического логотипа и эко-упаковки для агрохолдинга Groc. Кейс по брендингу фермерских продуктов, анимация и креативная наружная реклама.","Groc: Innovative Visual Identity for Sustainable Agriculture","От фермы до стола: чистый дизайн, вдохновленный геральдикой, для холдинга Groc. Посмотрите, как традиции агропрома сочетаются с современным минимализмом и смелым маркетингом.","projects\u002Fgroc",[67,272,69,70,71,72],"Heraldic Logo",{"type":31,"src":274,"alt":275},"farmer.webp","A farmer with a wooden crate branded with Groc logo.","JWxTCXKrJmks-hbJ3vmp94ruZAh_pNKX5nGAO0-rlKE",{"id":278,"behance":118,"color":279,"descriptionText":280,"extension":25,"linkName":287,"meta":288,"name":289,"projectMedia":290,"seo":320,"stem":326,"tags":327,"thumbnail":328,"__hash__":331},"projects\u002Fprojects\u002Fmint.json","--marble-milk",[281,283,285],{"id":10,"header":11,"text":282},"Mint - это российский производитель портативной техники.",{"id":14,"header":15,"text":284},"Разработать минималистичный логотип.",{"id":18,"header":23,"text":286},"Свежий взгляд на логотип для свежего бренда. Вселяет уверенность и готовность к переменам. Нацелен на молодую аудиторию и людей среднего возраста.","mint",{},"Mint",[291,294,299,302,307,310,313,316],{"type":31,"src":292,"alt":293},"presentation.webp","A man talking on a presentation with Mint logo on the screen.",{"type":44,"src1":295,"alt1":296,"src2":297,"alt2":298},"scooter.webp","A scooter with Mint logo.","headphones.webp","Headphones with mint Logo.",{"type":31,"src":300,"alt":301},"skyBanner.webp","A big sky banner with text: Meet the future with Mint, and a mint logo on the background.",{"type":44,"src1":303,"alt1":304,"src2":305,"alt2":306},"powerbank.webp","A powerbank package branded with Mint logo.","powerbankLive.webp","A photo of a man holding a phone that connected to a powerbank branded with Mint logo.",{"type":31,"src":308,"alt":309},"familyScreenTime.webp","A photo of a family spending time together while using multiple devices, a laptop is branded with Mint logo.",{"type":44,"src1":47,"alt1":311,"src2":215,"alt2":312},"A photo of a man wearing a white shirt with Mint wordmark logo in the top corner.","A black poster with headphones branded with Mint logo and text: World of gadgets.",{"type":31,"src":314,"alt":315},"cards.webp","A black client and a white gift card branded with Mint logo.",{"type":44,"src1":317,"alt1":318,"src2":195,"alt2":319},"bag.webp","A gray bag with Mint logo and a Mint wordmark in the bottom corner.","A white poster with mint logo, a qr code, e-link, and text: Be trendy now, buy Mint.",[321],{"title":322,"description":323,"ogTitle":324,"ogDescription":325},"Mint — Minimalist Logo & Tech Brand Identity Design","Разработка лаконичного логотипа и айдентики для бренда электроники Mint. Кейс по созданию визуального стиля для гаджетов, портативной техники и рекламных носителей.","Mint: Visual Identity for Consumer Electronics Brand","Свежий взгляд на дизайн портативной техники. Минимализм, который вселяет уверенность в будущем. Полный кейс брендинга для Mint.","projects\u002Fmint",[67,109,70,72],{"type":31,"src":329,"alt":330},"vacuumCleaner.webp","A robot vacuum cleaner with Mint logo.","jorSHiBHFyOXEV0-99aSHsMeURaXVb2WivEc7xMtKJQ",1786107386218]