[{"data":1,"prerenderedAt":76},["ShallowReactive",2],{"project-borodach":3},{"id":4,"behance":5,"color":6,"descriptionText":7,"extension":24,"linkName":25,"meta":26,"name":27,"projectMedia":28,"seo":58,"stem":64,"tags":65,"thumbnail":72,"__hash__":75},"projects\u002Fprojects\u002Fborodach.json","https:\u002F\u002Fwww.behance.net\u002Fgallery\u002F171514551\u002Fbarbershop-Borodach","var(--marble-milk)",[8,12,16,20],{"id":9,"header":10,"text":11},1,"О проекте","Сеть барбершопов «Бородач». Сюда приходят, когда нужно привести себя в порядок, но без излишней манерности и загонов в метросексуализм. Работает только мужской персонал.",{"id":13,"header":14,"text":15},2,"Задача","Создать леттеринг-лого.",{"id":17,"header":18,"text":19},3,"Пожелания","Достаточно строгий, но стильный и ухоженный дизайн.",{"id":21,"header":22,"text":23},4,"Результат","Логотип получился без манерности и излишнего изящества. Толщина линий и строгая система букв сразу дают понять, что тема мужская. При этом сглаженные края и небольшая фривольность в написании некоторых букв напоминают: несмотря на всю серьезность, логотип остается стильным и ухоженным.","json","borodach",{},"Borodach",[29,33,36,39,42,48,53],{"type":30,"src":31,"alt":32},"image","street.webp","An outdoor signage with Borodach hand-lettering logo.",{"type":34,"src":35},"video","animation.webm",{"type":30,"src":37,"alt":38},"someStuff.webp","Professional equipment of a barbering kit branded with Borodach hand-lettering logo and identity.",{"type":30,"src":40,"alt":41},"logo.webp","Borodach hand-lettering logo.",{"type":43,"src1":44,"alt1":45,"src2":46,"alt2":47},"duoImage","poster.webp","A poster branded with Borodach hand-lettering logo with a barber cutting a client's hair and text 'Бро, не запускай себя' in Russian.","shirt.webp","A man wearing a Borodach-branded shirt and a pair of jeans.",{"type":43,"src1":49,"alt1":50,"src2":51,"alt2":52},"stock2.webp","A smiling man scrolling through a phone.","iphone.webp","A Borodach-branded app on an iPhone screen.",{"type":43,"src1":54,"alt1":55,"src2":56,"alt2":57},"miniBanner.webp","A small banner with Borodach hand-lettering logo","stock1.webp","A close-up of client's hair with a barber cutting the hair.",[59],{"title":60,"description":61,"ogTitle":62,"ogDescription":63},"Borodach — Hand-lettering Logo & Motion Design Case Study","Создание строгого мужского леттеринг-логотипа и анимации для сети барбершопов «Бородач». Брутальный графический дизайн, анимация логотипа и концепт мерча.","Borodach Barbershop: Custom Hand-lettering & Brand Identity","Как создать стильный мужской логотип без лишней манерности. Дизайн-кейс: от леттеринга до моушн-графики и мобильного приложения.","projects\u002Fborodach",[66,67,68,69,70,71],"Logo","Hand-lettering Logo","Logo Animation","Graphic Design","Motion Design","Studio Mentored",{"type":30,"src":73,"alt":74},"barber1.webp","A barber in a Borodach-branded shirt shaving a client's face.","Yir6bvJ091HmjjvmnXvSHYl19_rcekPmAmwfaAZGTds",1786107386598]